Field observations and deep analysis on robot after-sales, EU compliance and local delivery.
Trust is the product you are actually selling When a Chinese robotics manufacturer enters Europe, the first question from a potential buyer is not about payload or cycle…
Read more →The 2027–2028 outlook: where robot after-sales is heading nextBy 2027, the European robotics after-sales market will be shaped by three forces: the full application of the EU Cyber…
Read more →The 90-day validation playbook: proving your service model before you scale it Most Chinese robotics manufacturers entering Europe treat service as an afterthought—a PDF of spare parts and…
Read more →The telemetry asset most robot vendors are sitting onEvery connected robot streams data: motor currents, joint temperatures, cycle times, error codes, battery health, and more. Most vendors treat…
Read more →Battery second life for robots: cheaper replacement packs, with caveatsWhen a robot’s lithium-ion battery drops below 80% state of health (SoH), it is typically retired from service. But…
Read more →The quiet revolution in parts pricingWhen the EU published Directive (EU) 2024/1799 in late 2024, most commentary focused on the headline obligation: manufacturers must repair products beyond the…
Read more →The Xiaomi channel lesson: big Chinese tech is raising Europe’s service bar When Xiaomi Auto enters the European market in the second half of 2027, it will not…
Read more →The moat is not in the boxWhen a Chinese robotics manufacturer ships a pallet of collaborative arms or AGVs to a German Mittelstand plant, the hardware is only…
Read more →The cost of doing nothing: what happens to robot vendors without local service When a Chinese robotics vendor ships its first batch of collaborative arms to a German…
Read more →Why after-sales is the new front lineIn 2026, a European manufacturer evaluating a Chinese robotic arm will not ask about payload or repeatability first. They will ask: ‘If…
Read more →The structural choice behind your European service model When a Chinese robotics manufacturer decides to enter the European market, the service model is often an afterthought. Yet the…
Read more →Start with a single machine, not a grand planMost Chinese robot makers enter Europe through a single pilot installation—a welding cell in Bavaria, a palletizing arm in Lyon,…
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